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About Sheenivo

A small, plain-spoken guide to a very glamorous shelf.

We explain the label. You make the choice.

What we cover

How a makeup ingredient list is ordered, what shade and finish words mean, how long products are usually kept, how to keep tools clean, and what nail polish warnings are telling you.

What we do not do

We do not sell products or services, make medical claims, diagnose or recommend anything, or match people with brands, retailers, salons or clinicians. We do not share your details with anyone who might want to sell you something.

Where the facts come from

We write from general, widely shared guidance, such as consumer information published by the U.S. Food and Drug Administration and the Federal Trade Commission. If something here differs from what a qualified professional tells you, they win.

Sheenivo is operated by The Nelson M Group LLC.

Read it like a label.

Free, plain-language makeup and nail care guides by email. No products to buy, no medical claims, nothing shared with partners.

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