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How long makeup lasts: shelf life and the open-jar symbol

Makeup does not last forever. The label usually tells you how long, if you know where to look.

4 min read · Updated October 30, 2026

01The open-jar symbol

The open-jar symbol is a small drawing of a jar with a number and the letter M. The number is the months the maker suggests using the product after you first open it. For example, a jar with 12M beside it is meant to be used for about twelve months after opening. Not every product carries it.

02General guidance by product type

ProductCommonly cited range
Mascara and liquid eyelinerAbout 3 months
Liquid foundation and concealerAbout 6 to 12 months
Lipstick and lip glossAbout 12 months
Powder productsAbout 12 to 24 months
Nail polishUntil it thickens or changes

These are common ranges from general consumer guidance. The label on your product comes first.

03Signs it may be time to replace

  • The color, texture or smell has changed.
  • The product has separated and will not mix back together.
  • It is well past the date or the open-jar number.
  • You are not sure when you opened it. If in doubt, replace it.

04Storing makeup so it lasts

Keep products tightly closed, away from heat and direct sun, and out of damp rooms. A drawer is often better than a sunny bathroom shelf. Write the date you opened a product on it with a marker if you like.

General information only. Sheenivo is not a medical provider, clinic, pharmacy, or retailer, and this is not medical, professional, or financial advice. Products and labels change. Check the packaging in your hands and ask a qualified professional about your own skin, eyes, or nails.

Read it like a label.

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