01The parts of a typical makeup label
| Part | What it tells you |
|---|---|
| Shade name and number | Identifies the exact color. The same name can differ between brands, so go by the number. |
| Product type and size | Foundation, concealer, lipstick, mascara and so on, with the amount inside. |
| Ingredient list | What is in the product, usually from the largest amount to the smallest. |
| Warnings and directions | Cautions such as “for external use only” and instructions for use. |
| Open-jar symbol and batch code | How many months the product is meant to be used after opening, and when it was made. |
02How the ingredient list is ordered
In the United States, cosmetic ingredient lists generally run from the greatest amount to the least. Ingredients present at 1% or less may be listed in any order, and color additives may be listed at the end, often with a “may contain” note for a range of shades. Our shade words page explains common terms.
03Front-of-package words worth reading twice
- “Long-wearing” describes how the maker intends the product to perform. Actual wear depends on skin, climate and application.
- “Non-comedogenic” says a product is formulated to avoid clogging pores. It is a label claim, not a guarantee.
- “Hypoallergenic” is a maker’s term with no single legal definition.
- “Natural” has no single legal meaning on cosmetics.
04A calm way to compare two products
- Pick two products of the same type, for example two foundations.
- Compare the shade numbers and finish descriptions.
- Compare the first five ingredients.
- Read the warnings and directions.
- Check the open-jar symbol, so you know how long you will have it.
If a product irritates your skin or eyes, stop using it and ask a pharmacist or clinician. A label cannot answer that for you.
General information only. Sheenivo is not a medical provider, clinic, pharmacy, or retailer, and this is not medical, professional, or financial advice. Products and labels change. Check the packaging in your hands and ask a qualified professional about your own skin, eyes, or nails.